Dmitry Uryakin assessed for CRE the idea of marketplaces to create a unified information system to track counterfeit products

After the government’s decree on liability of electronic trading platforms for distribution of counterfeit and unbranded products from March 1, 2023, leading e-commerce players (Wildberries, Yandex Market and Ozon) announced the creation of a unified information system with mandatory placement of data on incidents of illegal goods, their participants and supporting documents.

Dmitry Uryakin, Associate at Maxima Legal explained to CRE that “it is difficult to say right now how efficient the system will be at least because neither AKIT [the Association of e-commerce companies] nor the marketplaces have not yet explained in detail the principles and operation of the system and who and how will actually detect counterfeit goods. At the moment, the “system” is a manually populated file, created in Google Sheets, which will be made available to the online platforms that have joined the “system”. It appears that the performance of the “system” will be directly dependent upon the human factor, that is, upon how skilled employees of marketplaces are in identifying counterfeit goods and how quickly they report such goods to the “system”. Given the increasing number of offers of goods for sale every day, there is no hope that all of them will be covered and analysed by marketplace staff. I think this is why the introduction of the “system” will have no effect on the proportion of counterfeit and other fakes being sold.

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